Actually, only 4 percent of gay male couples and 36 percent of lesbian couples have one partner in a suit and the other in a dress. A traditional wedding is full of gender roles, like the fact that the groom is forbidden from seeing the bride before the ceremony and then has to lift her veil, but there is no need for those elements in a same-sex wedding. In short, we can do whatever the heck we want!
Not only are civil unions not federally recognized, but they carry little weight for same-sex couples. We are spending three times more on our weddings than we did on civil union or domestic partnership ceremonies. Seventy-six percent of those entering into civil unions or domestic partnerships had no reception or spent insignificant funds on their ceremony.
By and large, the weddings we are having are much smaller than those of our straight friends. Not only are we generally not inviting our parents’ random friends, neighbors and co-workers, but we are often limiting the number of extended family (and unfortunately, sometimes our nuclear family too). Only 28 percent of same-sex weddings have more than 100 guests. And only 4 percent of same-sex weddings have a budget higher than $96,000. That number is 5 percent for straight weddings, by the way, so roughly the same proportion of each community is having luxury weddings.
I know, it’s the age-old stereotype of rich gay men having over-the-top weddings. Well, we lesbians like to party too, and we actually spend 15-percent more than our gay brothers. Meanwhile, you would think that a couple that has been together a long time and is financially independent and settled would be spending more on their wedding, but it’s just not the case. Those couples who are now engaged are spending an average of 32-percent more than couples previously married.
We’re just not very traditional, and that’s especially true of gay men. Less than 15 percent incorporate traditional wedding features such as wedding showers, ring bearers and flower girls, a garter/bouquet toss and a receiving line. Even first dances aren’t ubiquitous: Only 35 percent of gay men and 58 percent of lesbians do them. And only 20 percent of us dance with our mom or dad. We’re finding that gay and lesbian couples like to skip traditions altogether or invent our own.
Thankfully this is changing! Of the same-sex couples we surveyed who are already married, only 47 percent had the emotional support of parents. The good news is that 62 percent of engaged same-sex couples do. About one third of lesbians have some financial support from parents, as opposed to about 14 percent of gay men. Ten years after the first legal marriages started to occur, we’ve seen a big shift in public opinion, and this extends to parents of LGB kids.
Who’s the bride at a gay wedding? Well, sometimes there are two, and sometimes there are none, and sometimes one doesn’t feel like a bride. This gives us so much freedom in how we process into the ceremony space, and most of us aren’t being escorted by anyone! In fact, 78 percent of gay couples and 59 percent of lesbian couples enter that space together, unified, and many other couples walk down two separate aisles. Nobody has to be “given away” at a gay wedding; that’s just another silly gender norm.
I get this question all the time from my peers in the wedding industry: “Will a same-sex couple hire me if I’m not gay?” Of course! Just because someone is gay doesn’t mean they are good at their job. Only 46 percent of same-sex couples really care about your sexuality. Personality is the most important factor for same-sex couples when choosing wedding professionals.
One in four same-sex couples experience some kind of outright discrimination or heterosexism while planning their wedding. This could be as big as being told, “You’re not welcome here,” or as simple as having to fill out forms (over and over and over again) that say “bride’s name” and “groom’s name.”
If your marketing materials are focused on images of one bride and one groom, you’ve got to catch up. Seventy-two percent of same-sex couples are actively looking for vendors with LGB-inclusive language in their marketing. Sixty-nine percent want to see LGB-inclusive photos, and this is especially true of millennials. If you want to reach the young gay and lesbian population, then you can’t expect your bride-and-groom-centric materials to be good enough.